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Jump up ^ Basil, Michael D (1994). “Multiple Resource Theory I: Application to Television Viewing”. Communication Research. 21 (2): 177–207. doi:10.1177/009365094021002003. Mapping Keywords to Content
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International Plaza, Jump up ^ Nielsen (17 December 2015). “Tops of 2015: Digital”. Nielsen Insights Media and Entertainment. Nielsen. Retrieved 24 March 2016.
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^ Jump up to: a b c d e f Li, H.; Lo, H. (2015). “Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements”. Journal of Advertising. 44 (3): 208–218. doi:10.1080/00913367.2014.956376.
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