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Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences. Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users’ posted images of food-related experiences within their social networks, providing free advertising for the products.
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Most courses tout badass job placement rates. The thing is job placement rates are a vanity metric. What are students’ job retention rates? As a former marketing director for a coding bootcamp, I know most students can’t hold their jobs for more than three months.
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