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Don’t expect to dig deep or master any of the techniques. Rather than offering this course on their website, MOZ put their free SEO Training Course on Udemy to help you easily follow through five of Rand’s lectures.
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Student sign in Mon (2) Lynda [Membership Required] Online Marketing Channels Course: This course provides a broad overview of a wide range of internet marketing channels, including social media platforms, internet display advertising, remarketing, email campaigns, affiliate marketing, mobile marketing and video marketing. Students also learn how to use analytical tools to measure business performance in each channel.
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Five courses and a hands-on capstone project will earn you a certification from Coursera’s Digital Marketing Specialization. Covering analytics, SEO, social and 3-D printing, each course requires 32 to 40 hours over four weeks to complete. In all, the entire specialization track takes 26 weeks to complete. The individual courses are priced at $79, while the entire package is priced at $426.
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Certifications will help establish your knowledge and prowess in the domain. Ensure you take up Google Analytics IQ, Google AdWords Exams etc. once you feel you are fairly competent and want to test that theory. Also, a lot of recruiters place more value on the Google exams than digital marketing courses.
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
Tweet us on Twitter Studios  Penn State World Campus: Penn State’s World Campus offers a top online Bachelor of Arts degree in Advertising and Public Relations. If you are interested in learning how to create, analyze, implement, and dissect marketing strategies, this program will equip you with those skills and more. PSU World prepares its students beyond the scope of singular marketing courses—the program of study includes courses in advertising, public relations, communications, technology, law, research, social media, and other subject areas.
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Lorrie Thomas Ross has crafted an exceptionally clear and comprehensive guide to online marketing. However, the benefits of her approach reach far beyond merely `selling stuff,” which is the common view of marketing. Thomas Ross offers us a vision where marketing can become a avenue for genuine flourishing for individuals and society. This vision emphasizes solid and often overlooked practices, such as building credibility by building and sustaining relationships.
A practical six-week introduction to the use of data and data science techniques to enhance marketing insights and manage online customer interaction in web-based environments. Developed for people who engage with their organisation’s clients in a digital age, the course aims to help you improve both customer acquisition and retention, and to increase your customer’s lifetime value.
As firm a foundation in Online Marketing as you can get without a degree For Employers Smart marketers employ new SEO strategies to better target prospects; they alter their messaging based on metrics; they walk a fine line on social media to optimize their presence and ensure their messages are perfectly suited for every audience. In other words, they move quickly and adeptly and they can never stay in place for long, lest they fall behind.
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