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Jason Miller Deutsch The University of Pennsylvania launched the Viral Marketing course to teach students how to create content that sticks with readers to the point of them wanting to share. Viral content is about more than writing and recording good copy. Advertisers must fulfill a need or answer a question in an engaging matter so that viewers will watch or read to the end. This course, offered on the Coursera platform, explains how a person’s social influence molds behavior along with the power of word-of-mouth that takes on a digital appeal these days.
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The following segments of the course deal with search engine marketing, social media marketing and search engine optimization. All of these are necessary parts of internet marketing. You need to understand how each of them works in order to be able to define a strategy, that will take the most out of these types of online advertising activities.
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It is not a big time commitment. How Alison Works There are several on-page and off-page components of SEO, and this course does a good job of breaking them down into very easy-to-digest explanations. If you already have a basic understanding of SEO, this course might seem a little watered down — it’s designed specifically for those with no prior knowledge or experience.
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Originally published May 16, 2018 6:00:00 AM, updated May 18 2018
Board of Directors This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in web-based environments. Its content is aimed at people charged with delivering real engagement with their organization’s clients in a digital age. [+]
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Job Board There are several on-page and off-page components of SEO, and this course does a good job of breaking them down into very easy-to-digest explanations. If you already have a basic understanding of SEO, this course might seem a little watered down — it’s designed specifically for those with no prior knowledge or experience.
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