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Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
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WordStream’s PPC University The arrival of the internet has meant an evolution that has transformed the nature of these four elements. This evolution means a change of focus from the company vision to the client vision. The product is no longer as important as the need that the product satisfies in the consumer. That is why marketing 2.0 or digital marketing as a new channel of communication with customers and the business environment is increasingly common and necessary for companies today. [+]
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Affiliate marketing also has an important place in online marketing strategy, which is why the basic principles of this type of advertising are the topic of this chapter. You will find out what affiliate marketing is, how it works, what kind of techniques are used in this type of marketing, and benefits of using affiliate marketing.
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Massachusetts Institute of Technology Ad feedback Digiperform was founded in 2014 by Mr. Manu jolly and Mr. Vaibhav Vats. it has now more than 15 centres in 5 cities. It is one of the fastest growing digital marketing training provider company in India. It offered many courses like digital marketing course, SEO course, google Adwords, social media marketing etc. its advanced digital marketing certificate course have 20 modules which covers social media, SEO, PPC email marketing, ORM, online advertising etc. It includes practical training, home assignments, lecturers, quizzes, handouts and doubt classes. The course is both for weekdays and weekend batches.
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