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^ Jump up to: a b Patrutiu Baltes, Loredana (2015). “Content Marketing- The Fundamental Tool of Marketing”. Bulletin of the Transilvania University of Brasov.
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MBA Online Marketing Certificate Program Information University of New England (Australia): Are you looking to take an introductory course in Marketing Management that will teach you the overall management process of marketing, as well as present information in informative, easy to understand materials? UNE offers this great course that will help you understand and apply strategic marketing management theories to help you become a better businessperson.
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Marketing Topics Board of Directors Part of the famed City University of New York, Baruch College, of the most esteemed business schools in the US. U.S. News & World Report has regularly ranked Baruch as the most diverse campus in America, reflecting the CUNY commitment to social mobility, community engagement, and giving the best students the best chance regardless of background. Baruch College offers busy working professionals the opportunity to enhance their credentials and career prospects with Baruch’s trusted name and educational excellence through a graduate certificate program in Digital Marketing. Consisting of five weekend courses, plus a capstone project to put learning into action, Baruch’s certificate is convenient, affordable, and highly respected – a perfect Best Value combination.
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About the Capstone Project Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers include:
Sales View All Specialist learning E Commerce Marketing Siteground vs W.A. Oregon State University offers a digital brand management certificate. The certificate program consists for four courses that are conducted separately over the course of a year, which when completed together yields the certificate. The four courses are: building a digital content strategy, search engine optimization and search engine marketing, social media and mobile marketing, and digital brand strategies. The courses are instructed by industry pros are designed to emulate the strategies of industry tycoons such as Nike, Adidas, Weiden + Kennedy, Jive Software, and Oregonian Media Group. As a student in this program you will be provided with opportunity to learn from and build connections with these impressive industry leaders.
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In this first online course of eCornell’s Marketing Strategy certificate program, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors in the market arena, you will discover how to think strategically about the market you’re in, why you’re in that market, and what you’re trying to accomplish in that market. You’ll also gain a strategic view of your organization’s “brand.”
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